Youth entertainment brand MTV India, along with automotive manufacturer Hyundai Motor India, has launched a new show ‘Hyundai x MTV What’s Your Venue’.
During the adventurous travel journey show, each adventure will be decided solely by the audience. Starting July 15, every Friday on MTV, Voot, and MTV YouTube page at 6 pm, ‘Hyundai x MTV What’s Your Venue’, the all-new travel lifestyle series, will decide the journey of each influencer duo as they set out to explore cities with their travel companion the new Hyundai Venue.
In the new format, the four-episode series will see India’s top cities being explored through the lens of a fun duo comprising of popular influencers, but all decided by the wanderlust-driven audience via a live poll on social media.
Emphasizing the essence of ceaseless wanderlust and roaring appetite for atypical journeys, the series is built on an interactive concept, giving audiences full control to help the duo decide what they will do next, thereby becoming a part of their adventure.
With these ‘choices’ being highlighted at crucial junctions in every episode, followers and fans of each duo will become an indispensable part of their journey while also getting the front seat to the camaraderie between them and a rare glimpse into their lives as they travel in styling with the Hyundai Venue.
Anshul Ailawadi, Head – Youth, Music and English Entertainment, Viacom18, said, “Through ‘Hyundai x MTV What’s Your Venue’, our audiences will decide the influencers’ adventures via social media polls. As a youth entertainment brand, we are redefining entertainment by putting our audience in the driver’s seat and making them a crucial part of the show.”
Tarun Garg, Director (Sales, Marketing and Service), Hyundai Motor India, said, “As a progressive and youth-oriented brand, we are glad to collaborate with MTV India for this new travel and lifestyle adventure series set in motion for the young Millennials and Gen Z to experience the new Hyundai Venue. Based on Hyundai’s Global Design Language of Sensuous Sportiness, the new Hyundai Venue exhibits confident body forms, delivering the perfect representation of a sporty, dynamic and powerful design. With Alexa and Google adding to the 60+ Bluelink connectivity features, the new Hyundai Venue is connected to everything you need. The new Hyundai Venue is characterized by our key communication of ‘Live the Lit life’ that embodies the aspirations and lifestyle of Gen Z. We strongly believe that the young audience of MTV will enjoy the series and experience of travel.”
Uday Mohan, President and Chief Client Officer at Havas Media Group India, said, “The constant endeavor of Havas content vertical is to create meaningful content for brands. The ‘Hyundai X MTV What’s Your VENUE’ tentpole content show is a concerted effort to deliver that impact, strategy and innovation. There is perfect synergy between the show and how the Hyundai Venue stands for living the lit life. The concept is unique, and it provides connectivity and control over content to the audience in the same way that the new Hyundai COMING does.”
‘Hyundai x MTV What’s Your Venue’ will be shot across Goa, Mumbai, Delhi, and Manali, exploring popular hotspots and even obscure, hidden gems.